Onsite SEO and On Page Optimization
The next step is to integrate our keywords into our website to signal to our prospects, customers and the search engines what our business is all about. The search engines are best at deciphering text. Here’s the run-down of all the opportunities there are to display your keywords as text on your site:
URL: your web address is a great place to have keywords be it in a directory or the very domain itself!
Title tag: The title tag has the highest impact on your SEO success. The user uses a title tag to determine whether the search result is relevant to their search.
Meta Description: Similar to the title tag, the meta description also appears in the search results and is reviewed by the consumer before clicking through to your site.
Header Tags: If possible, make it clear to your readers what you’re addressing using H1 tags.
Written Copy on Your Site (like this!): No need to stuff your site with keywords, but it is advisable to use them a few times on your site!
Image Alt Tags: Although Google can’t read your picture, it can read the alt tag you give to the picture.
Image File Names: Similar to the alt tag, naming your files with care presents another opportunity to signal to Google what your site is about!
Here is a link to my favorite example of what a well-optimized page looks like: The Perfectly Optimized Page
Now that you have the basics covered, click here to learn about some other onsite considerations.