Paid Search

Paid search or pay per click (PPC) campaigns give businesses the opportunity to instantly drive traffic to their websites. Using platforms such as Google Adwords, Microsoft adCenter, Facebook Ads and LinkedIn Ads, businesses can instantly drive relevant visitors to their website, determine conversion rates and enable the use of A/B split testing. Another benefit of a PPC campaign is simply driving more traffic to your website; traffic is a factor in your search ranking and the more traffic you have, the higher you will rank.

It would be nice if you could set and forget a PPC campaign, but experience shows that PPC campaigns require constant monitoring and adjustment. For example, running ads in Google Adwords with low quality scores will cause your ads to run in a lower position of the search results page, thus giving your campaign a lower click through rate. Other factors affecting your quality score include the content on your landing page and how well it matches your keyword.

Contact the Boston SEO Experts today to how a paid search campaign could help your organization!